Are Designer Sunglasses Worth It?
BY WMP PUBLISHED August 09, 2024
IN THIS ARTICLE
When shopping for a new pair of sunglasses, you typically have two options: spend more money on a high-quality pair that will last a long time, or opt for a cheaper pair that’s more likely to break.
This is the dilemma that brand names have been presenting to consumers for decades. But what if there’s a third option? What if you could purchase sunglasses that are both affordable and designer-quality? Let’s explore the answer to a long-held question for sunglass shoppers: are designer sunglasses worth it?
The Cost of Brand Name Eyewear
On average, it costs about $20 to make a pair of sunglasses. This can vary based on the quality of the lenses and whether the frames are metal or plastic. However, this production cost is not significantly different between designer frames and those from small businesses.
So why do designer frames cost upwards of $200-$300 when they cost so little to produce? The answer lies in the Luxottica monopoly.
How The Monopoly Gives You Less for More
According to an antitrust lawsuit filed in Minnesota, EssilorLuxottica controls 80% of the premium-branded eyewear market. To get a sense of how many companies are under EssilorLuxottica, check out this list:
- Oakley
- Ray-Ban
- Oliver Peoples
- Persol
- Costa Del Mar
- Eye Safety Systems
- Vogue Eyewear
- Alain Mikli
- Arnette
- Sferoflex
And that’s just the brands they own. They also have licensing deals with major fashion houses, including Ralph Lauren and Giorgio Armani. But their reach doesn't stop at production—they also own the stores that sell their products. Sunglass Hut, LensCrafters, and Pearle Vision (to name a few) are all under EssilorLuxottica.
Because they own so many companies that both produce and sell sunglasses, EssilorLuxottica can keep prices inflated. With so few competitors, they sell their products at a markup of up to 1,000%.
The Risk Of Shopping Designer Shades
The problem with shopping for designer sunglasses is that they are expensive to replace. With prices starting at $300 or more, they are a significant investment. Yet designer sunglasses are just as likely to scratch or break as many less expensive alternatives.
Not to mention, sunglasses are something you take everywhere. It’s easy to accidentally leave them on the table at dinner or on the bench at a soccer game. So, if you shop designer, you’re out $300 when you lose them.
Do Designer Sunglasses Really Have Superior Quality?
Designer-quality sunglasses are not necessarily superior to less expensive ones. When shopping, just make sure that the more affordable sunglasses still offer the following features:
- 100% UV protection
- Scratch or shatter-resistant lenses
- Polarized lenses (if desired to reduce glare)
- High-quality frame materials, such as stainless steel, acetate, and polycarbonate.
More Fashion Variety on a Budget
One of the best things about choosing affordable sunglasses is that you can get more than one pair. Instead of buying a single pair of designer frames that have to match everything, you can choose a couple of styles that go with different outfits, adding variety to change up your look.
And if you lose one, you won’t be stressed about replacing it because you can easily afford another pair.
Affordable High-Quality Sunglasses Alternatives
Instead of shopping for expensive designer brands, explore these local alternatives that offer high-quality styles at lower markups to fit your budget.
WMP Eyewear: Designer Quality Frames at an Unbeatable Price
Based out of Scottsdale, Arizona, WMP Eyewear believes that quality eyewear shouldn't be exclusive to designer labels. Check out their Men’s Collection for modern takes on timeless shades or their Women’s Collection for chic, on-trend styles. With prices starting at $35, these shades are affordable to everyone. Check out Rowan for a classic, designer-quality frame that doesn't break the bank.
Plus, animal lovers can feel good about their purchase. WMP Eyewear donates a portion of each sale to Arizona-based animal shelters and rescues like the Arizona Humane Society and Sky Sanctuary Rescue. To date, WMP has donated over $150,000 to these charitable entities.
Sunski: Wallet-friendly Statement Shades
For pieces that make each outfit a bit bolder, check out Sunski. Their sunglasses come in eye-catching geometric shapes and bright colors that help you feel like you’re on vacation every day. Snag a designer-style pair like Camina for under $70.
Warby Parker: Sunglalsses for the Classic Style Enthusiast
Warby Parker is synonymous with classic style. If you know what trends you like and want to stick with it, odds are you can find the perfect pair of sunglasses at Warby Parker. Grab a simple pair of shades like Durand starting at $95.
Frequently Asked Questions
Can I get prescription glasses at an affordable price?
Yes, many of these retailers offer prescription glasses at an affordable price. Both WMP Eyewear and Warby Parker provide prescription frames that you can order online. Simply fill in the prescription from your eye doctor, and they will ship the glasses to you.
Be sure to check if your insurance provider offers out-of-network benefits. If they do, you can submit the receipt from the purchase to have a portion of the costs covered.
How can I ensure the quality of affordable sunglasses when online shopping?
The best way to ensure the quality of affordable sunglasses while shopping online is to read the product description and verify that the shades:
- Offer 100% UV protection
- Are made from durable materials such as stainless steel or acetate
- Include quality lens coatings like polarization and anti-scratch
